Lilitu Candles & Fragrance
A fragrance brand where checking out never feels like leaving the brand.
lilitucandles.com- Luxury e-commerce
- Digital identity and online store
Context
A luxury candle and fragrance brand built on distinctive scents, elegance and mystery.
Research
We studied their identity and the experience they wanted to convey, and looked at references from luxury retail and perfumery to find a fitting visual language.
The challenge
Translate a fragrance brand's experience to the web while keeping buying simple. Elegance and exclusivity without friction at checkout.
Design and iteration
A visual experience centered on brand identity, with products, imagery and narrative up front, plus a complete e-commerce build.
Key decisions
Fold the store into the brand experience so buying never felt bolted onto the rest of the site.
Outcome
A space that combines brand identity and e-commerce, presenting products and making them easy to buy from anywhere.