Disolab

Disolab

Quoting in five minutes, not five days: the site talks straight to their ERP.

disolab.com
Sector
Laboratory and industry
Scope
Website, Odoo integration, quote builder wired to the CRM, CMS

Context

Disolab already ran on Odoo as its ERP: catalog, stock and CRM all lived there. No outside customer could reach any of it, so quoting was a manual process that depended on someone answering an email.

Research

We reviewed how products and services were managed inside Odoo and how requests reached the sales team. That is where the bridge came from: the site reading from the ERP instead of keeping a separate catalog.

The catalog is browsed by category and subcategory, read from Odoo in real time.

The challenge

Getting the site to talk directly to Odoo: products pulled from the ERP, requests landing as leads in the CRM and the quote generated with one click, already filled in.

Each product page carries the ERP data and goes into the quote from there.

Design and iteration

We designed search across categories and subcategories, the product page and the quote builder where the customer assembles a list. The site was not the hard part, the bridge was: products are queried against Odoo in real time, so they are always current with no manual work.

Lab services are browsed and quoted in the same flow.

Key decisions

Build on the ERP they already ran instead of standing up a separate system, and automate the whole flow: the customer picks, a lead is created in the CRM and the quote comes out ready. Plus a CMS so the team edits home, about, services and promotions without touching code.

Outcome

From web request to finished document in under five minutes, with nothing entered twice. The catalog updates itself and the team manages the content on its own.